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A Glimpse Into Google's Search Engine of the Future

A Glimpse Into Google's Search Engine of the Future | Content Strategy + Content Marketing | Scoop.it
Google is constantly tweaking its search engine to continue to be relevant on a fast evolving web.


Marcela de Vivo sees Google adding results from your Gmail account into the SERP and concludes there is only one course of action... Daily emails!


Thanks Google. Just what we all need. More spam.

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Content Strategy + Content Marketing
Content strategy. Content marketing. The latest thinking. Curated daily.
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How Netflix Reverse Engineered Hollywood

How Netflix Reverse Engineered Hollywood | Content Strategy + Content Marketing | Scoop.it
To understand how people look for movies, the video service created 76,897 micro-genres. We took the genre descriptions, broke them down to their key words, … and built our own new-genre generator.
Mezzo Labs's insight:

A great article about how Netflix deconstructs traditional movies and their genres to give customers a better "you might also like" suggestion. It's basically a content strategy process applied to video content. The content strategist here is a guy called Todd Yellin, Netflick's VP of Product. 

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Most Coveted Digital Marketing Skills for 2014

Most Coveted Digital Marketing Skills for 2014 | Content Strategy + Content Marketing | Scoop.it
These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014.

Via janlgordon, Mezzo Labs
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Siri Anderson's curator insight, February 1, 9:16 AM

Interesting to consider as well from various roles/ fields -- what are the missing skills in social media amongst teachers, nurses, social workers, parents, students, police officers etc.

Frederic Hohl's curator insight, February 2, 5:55 PM

What talents in digital marketing companies will look for in 2014

Thiago Gomes de Lima's curator insight, February 15, 6:49 AM
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What do I need to know about Universal Analytics?

What do I need to know about Universal Analytics? | Content Strategy + Content Marketing | Scoop.it
Google is set to launch Universal Analytics (also called UA) to all… This change was previously available only to some visitors, but the recent announcement means that everyone can now consider migrating to the new version of Google...
Mezzo Labs's insight:

Good overview of the changes that are coming to Google Analytics soon... whether you like it or not!

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Infographic: What is Content Marketing?

Infographic: What is Content Marketing? | Content Strategy + Content Marketing | Scoop.it
Check out this great infographic created by the team at CMO.com , which explains how blogs, social media and online communities can help increase customer acquisition for many companies.
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Laércio Bento's curator insight, October 29, 2013 8:53 AM

Comunicação em ferramentas de mídias sociais, só com conteúdo!

 

Mr Tozzo's curator insight, October 29, 2013 12:50 PM
Infographic: What is Content Marketing?
Angela Watkins's curator insight, October 30, 2013 12:45 AM

Blogs/Blog Marketing/Social Media/Social Media Marketing ... 

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Infographic of the Day: Web Trends for 2013 - SociallyStacked - Everything Social for Small Businesses and Agencies

Infographic of the Day: Web Trends for 2013 - SociallyStacked - Everything Social for Small Businesses and Agencies | Content Strategy + Content Marketing | Scoop.it
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Sophie Syed's curator insight, October 29, 2013 3:58 AM

Interesting trends - definitely will have to keep them in mind moving forward with the start-up that I am a part of! 

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A Simple and Indispensable Template for Content Marketing Distribution

A Simple and Indispensable Template for Content Marketing Distribution | Content Strategy + Content Marketing | Scoop.it
Here is a template you can easily customize to simplify and improve the way you distribute content for your marketing programs. (http://t.co/LAZDEZHWSr

Would you use this template?
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Awesome Infographics!

Awesome Infographics! | Content Strategy + Content Marketing | Scoop.it
A-Z guide to your Content Marketing Success.. (A-Z guide to your Content Marketing Success.. http://t.co/ce7JXujcg1)
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5 Easy Steps To Creating A Shareable Infographi...

5 Easy Steps To Creating A Shareable Infographi... | Content Strategy + Content Marketing | Scoop.it
You don't have to be a tech-savvy designer to make this great marketing tool. We've all seen those infographics that get shared across the web. They generally all look the same—super long graphics that require lots of vertical scrolling to read.
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How Startup Marketers Stay Productive: Interview with Gregory Ciotti

How Startup Marketers Stay Productive: Interview with Gregory Ciotti | Content Strategy + Content Marketing | Scoop.it
As part of the second installment in our 'How Startup Marketers Stay Productive' series, I spoke to well known blogger & marketer, Gregory Ciotti. Grego
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5 Tools for Making Awesome Marketing Infographics

5 Tools for Making Awesome Marketing Infographics | Content Strategy + Content Marketing | Scoop.it
Have you had infographics on your mind, but no budget to hire a graphic designer?
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5 Data Insights into the Headlines Readers Click

5 Data Insights into the Headlines Readers Click | Content Strategy + Content Marketing | Scoop.it
A new Conductor study dove into just what it is about headlines that really resonates with readers: a clear indication of what they can take away from the articles.
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Mezzo Labs's curator insight, October 5, 2013 5:51 AM

At last, some really good scientific analysis on what works for headlines for articles. I guess it would work for emails too.

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Which are the most significant new Google Analytics features? | Econsultancy

Which are the most significant new Google Analytics features? | Econsultancy | Content Strategy + Content Marketing | Scoop.it
As reported earlier, Google announced some shiny new analytics features yesterday, with 36 more to come over the course of the week.
Mezzo Labs's insight:

Good overview from econsultancy of the best new features in Google Analytics.

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The Do's and Dont's of Content Marketing - Infographic

The Do's and Dont's of Content Marketing - Infographic | Content Strategy + Content Marketing | Scoop.it
The Do's and Dont's of Content Marketing for a successful Content Marketing Strategy are outlined in the content Marketing Infographic
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miracletrain 夢想驛站's curator insight, August 29, 2013 10:29 AM

#SEO##DigitalContentStrategy#

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Rapid development in big data analytics has led to increased investment

Rapid development in big data analytics has led to increased investment | Content Strategy + Content Marketing | Scoop.it
Big data has been around for decades but has only taken on the form of a buzzword in the last few years. So why are people taking an increased interest in it? One word: money.
Mezzo Labs's insight:

Good article by the Guardian newspaper on why Big Data is attracting big money investors.

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Data Scientists Are the New Rockstars (Infographic)

Data Scientists Are the New Rockstars (Infographic) | Content Strategy + Content Marketing | Scoop.it
Data scientist are the new rockstars. With 190,000 positions available, will the U.S. educational system be able to fulfill the need for big data analytics?
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Data Sets You Free: Analytics for Content Strategy

The value of content strategy is hard to measure and even harder to forecast. For many content strategists, the hardest part of the job isn't even the content strategy work itself. Its getting your hands untied so that you can help the organization or client take action. 

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#Digitalanyheter's curator insight, November 1, 2013 4:56 PM

 

This is a 183 slides presentation. And it's worth to browse. 

If you don't have the time a friday night the essence is that why bother about content strategy if you can't measure it, analyze it and make clever business decision out of it. Make sense? Just browse 183 slides and you will have some important insights.

 

Sign up and receive monthly digital business insights.

Curated for you and free to share http://bit.ly/1f9UXDG .

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Demographics and Interests: Coming to a Google Analytics Profile Near You

Demographics and Interests: Coming to a Google Analytics Profile Near You | Content Strategy + Content Marketing | Scoop.it
Learn how to access and activate interest, age and geo audience reporting in Google Analytics. Columnist Carrie Hill guides marketers through set-up and reporting with these new Google Analytics features, currently rolling out to a wider user base.

Via ECOMpedia.ro
Mezzo Labs's insight:

Two important new features in GA reviewed by SearchEngineWatch.

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Ali Anani's curator insight, October 24, 2013 12:32 AM

Remember the AIDA Loop? I syands for Interest. This post shows hot to "see" interest when and where needed

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Content Marketing Tips & Ideas

Content Marketing Tips & Ideas | Content Strategy + Content Marketing | Scoop.it
Content was a driving force for many businesses in 2012, because when you give people something that’s valuable, you help build a relationship that means people will be much more likely to pay attention to your organization in the future.
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Social Media Infographics

Social Media Infographics | Content Strategy + Content Marketing | Scoop.it
Linkedin's content marketing mission #infografia #infographic #socialmedia (RT @GLaraLopez: Linkedin's content marketing mission #infografia #infographic #socialmedia http://t.co/m9W9cM1OxA)...
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B2B Content Marketing in 2013 [Infographic]

B2B Content Marketing in 2013 [Infographic] | Content Strategy + Content Marketing | Scoop.it
93% of B2B marketers are using content marketing. In this infographic we can understand the best tactics and results.
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Content marketing: the Anatomy of Great Content

Content marketing: the Anatomy of Great Content | Content Strategy + Content Marketing | Scoop.it
The Anatomy of Great Content: a framework for content marketers to develop great content for content marketing on the social web
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The Ultimate Guide to Effective Guest Blogging [Free Template]

The Ultimate Guide to Effective Guest Blogging [Free Template] | Content Strategy + Content Marketing | Scoop.it
Guest Blogging has been hailed as the holy grail of inbound marketing in recent times. And why shouldn't it be? Guest blogging helps not only build links but mo
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5 Google Analytics Updates that You Should Know About - Analytics Talk

5 Google Analytics Updates that You Should Know About - Analytics Talk | Content Strategy + Content Marketing | Scoop.it
Tweet Last week at the 2013 Google Analytics summit there were 15 new features discussed. That’s a lot! Many people have asked me what I think are the most important announcements so I thought I would write a quick post.
Mezzo Labs's insight:

Good summary of GA's new features: new API, new report format, demographic data, event tracking in  Google Tag Manager.

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Brilliant Lego Calendar Syncs With Google

Brilliant Lego Calendar Syncs With Google | Content Strategy + Content Marketing | Scoop.it
A wall-sized calendar made entirely of LEGO that syncs with Google automatically via smartphone screenshots.
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Mezzo Labs's curator insight, October 5, 2013 5:38 AM

Genius. Using Lego to display data. Meccano dashboard, anyone?

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Good analytics lead to better decisions

Good analytics lead to better decisions | Content Strategy + Content Marketing | Scoop.it
Good data provides the underpinning for good decision making. Yet many firms dont invest enough time or money in analytics.
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