What's the best time to tweet? To blog? To post? to get the most attention? Interactive clock will show you the best time when most the world is awake.
Join Scoop.it for Free
Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Already have an account: Login
Content strategy. Content marketing. The latest thinking. Curated daily.
Curated by
Adrian Kingwell, Mezzo Labs
 Your new post is loading...
Scoop.it!
No comment yet.
Sign up to comment
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Ahava Leibtag is a digital strategist, content creator and President of Aha Media Group. She give us 2012's top 10 content strategy articles. Contributions from Margot Bloomstein, Sara Wachter-Boettcher, Karen McGrane, Rachel Lovinger Corey Vilhauer and Gerry McGovern, among others... 
Hussain Al Essa's curator insight,
March 14, 3:02 AM
2012 was a good year for content. Let's explore why. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Three examples of brands using social media to distribute some cutting-edge visual content that's primed for going viral. Interesting examples of visually arresting content from Sweetgreen, Vibrams and Sharpie. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Here's a fun infographic from Fisher Vista, turning content marketing into a board game. Scrabble, anyone? 
James A Smith MCIM's curator insight,
February 4, 4:38 AM
How is your game? Nice visual - easy to share and educate - perfect peice fo content! 
Angela Watkins's curator insight,
February 4, 2:39 PM
You need to use different avenues for your content marketing. I use several: blogs, social media, writing profiles, etc. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
An animated video about the ROI of doing user experience and user-centered design work. Via Alexis Brantes, Fred Zimny 
Véronique Françoys's curator insight,
February 3, 4:47 PM
"Any intelligent fool can make things bigger and more complex...It takes a touch of genius and a lot of courage to move in the opposite direction"- Albert Einstein Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
When it comes to content marketing, one format stands above all others - video. It's the most powerful medium for switching-on a customer and delivering a memorable experience. Interesting article by Steve Davies on how car companies are for the most part missing out in the content marketing race. The winner in terms of video shares is Kia, with their Soul Hamster Party Rock Anthem. VW seem to be doing well too, but still all have a long way to go. They still seem stuck in the 'ad paradigm' - too afraid to stop spending on expensive TV and newspaper campaigns in case some senior exec fires them for not doing their day job. "Car makers spend millions every year, stocking and maintaining press fleets, flying journalists around the world and providing the subject matter which we’ll write about and hopefully help sell their cars. "Advertising agencies then sign-up campaigns based on publisher’s editorial schedules, all of which is coordinated by product teams to compliment the timing of press junkets and the provision of free long-termers." Steve argues that ultimately both paid and earned media are part of the same value system, fostering awareness, conversation and an increase visits to retail channels. Sadly, most car brands seem to see them as two separate things. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
"Mobile video is quickly becoming a mass consumer phenomenon, much as digital photos were earlier in the smartphone adoption cycle." In BI Intelligence's full report on mobile video, they examine who watches mobile video and how they watch it, and look at the mobile video monetization opportunity. In this deck, you'll see the full charts and data behind the report. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
"It has never been easier to educate and market with content, but with this ease comes a major challenge.... I’ve also witnessed first-hand how [it] can be a huge waste of time." Scott Scanlon makes a very important point. The ROI of an article is strongly related to its sell by date. Most companies simply cannot afford to produce endless content marketing content with a short shelf life. We are not newspaper publishers. Evergreen content is content that never goes out of date. It has a long time to get an ROI. And for your target audience, it may be better that they can find one well-written, evergreen article than subscribe to a stream of short throwaway snippets. 
Scott Scanlon's comment,
November 7, 2012 1:11 PM
thanks for sharing my post, I'm more convinced than ever on the point I made there.
Laurence Roelants's comment,
November 7, 2012 1:24 PM
Thank you Scott and Adrian for this! Extremely insightful and convincing!
Adrian Kingwell, Mezzo Labs's comment,
November 7, 2012 1:34 PM
I've done some ROI modelling for a client, and evergreen content comes out very high... Also content aimed at existing customers (rather than prospects) is much more cost-effective. I agree, a lot of money is being wasted on the 'wrong' content. Such a shame.
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
"Here are a list of tools that you can use to approach content strategically, as well as some ideas for new ones." In the second part of this series, Matt Heron looks at the tools content strategists use. (In the first part he discussed some of the roles and approaches taken by results-oriented content strategists.) To be honest, most of these tools you should know already - Google Docs, MailChimp, Google Analytics - but Matt gives you some new ways to use them. 
Sergey Yatsenko's curator insight,
April 13, 2:12 AM
I agree with Adrian Kingwell. The Real Content is King for Web . Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Recently, I looked at how respondents to our Content Marketing Survey Report are measuring the results of their content marketing efforts. "Following on from this, I thought I'd provide some insight into the content marketing objectives for the blog, the metrics we look at to measure success, and the lessons we learn from them." My article of the week from Graham Charlton of Econsultancy. For my money, the best article for some time on measuring the value of content marketing. 
Glow Images Colombia's curator insight,
March 4, 4:25 PM
metricas para tener encuenta si haces una estrategia de marketing de contenidos Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
The home for shite that SEOs write.... At last! A place to expose the volume of meaningless crap that 'content marketing experts' are coming out with. Anyone know who is behind this? Very funny twitter stream - @ShitBoundOrg Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
"The Aberdeen Group has published research investigating just how much the use of content marketing software tools impacts marketers’ key objectives, such as site traffic, leads, and new customers. "The study’s findings show dramatically higher performance from marketers who use content marketing software platforms." Toby Murdock of Kapost neatly summarises the Aberdeen Group report... "The study found that best-in-class marketers are over 80 percent more likely than laggards to use content marketing software platforms. "It seems that in their efforts to become publishers, the successful marketers are also the ones using the software tools to help them."
James A Smith MCIM's curator insight,
February 4, 4:40 AM
Using content - is it the right thing to do? Well here is more evidence that more and more companies are onto it. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Content marketing was high on the agenda in this week’s Changing Advertising Summit hosted by the Guardian. Juliet Stott gives a good summary of the tips from the experts on content marketing strategy...
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
Scoop.it!
Content marketing and SEO go hand in hand. When creating content for SEO, you should be focusing on the quality of the content over the quantity. Keeping that in mind, the infographic below from Brafton, explores how ... Via Anthony Burke
Angela Watkins's curator insight,
February 17, 7:30 PM
I would believe that quality rules over quantity. 
Anthony Hall's curator insight,
February 19, 7:34 PM
With all of the buzz going on about Social Media, I am finding that people are shying away from SEO and Search Engine Marketing. However, the truth is that it is still very viable and should not be discarded from your marketing bag of tricks.
Then, simply by sharing your content across your social networks, you can build a web of related information which will, by the nature of the internet, boost your website rankings which will cause a website to gain even more traffic.
There are plenty of places online you can learn the simple side of SEO for free. Be sure you make some time to either learn it yourself or invest some money in having someone handle it for you. 
Luke Hancock's curator insight,
April 17, 4:43 PM
Glad Adrian emphasized quality of content over quantity. Great infographic. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Ian Waugh gives us a brief review of Karen McGrane's latest book, Content Strategy for Mobile. "McGrane gets it out of the way on the first page: this book is not just about mobile. Mobile is the wedge that we will use to force open the door to structured, user-centered and nimble content."
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Lindsey LaManna of SAP gives us a good infographic that neatly captures the KPIs for her content marketing. "This site has already received 347,709 unique visitors, 395,478 visits and 574,676 page views since its launch just seven months ago. "Visitors are engaging with the content, which is created by both SAP employees and external authors, and spending almost five minutes every visit. "Even more impressive is the statistic that 29% of visitors come to the site from organic sources and 6% come from social sharing." What I like is how simply the infographic tells the story in numbers. Reach, Engagment and Conversion. The KPIs and supporting metrics. What it doesn't tell is what is happening at micro level (article by article) or how things are changing over time. But for now, this is good. 
Push Reptes i Continguts's curator insight,
February 27, 4:38 AM
Infografia creada por @adrian_kingwell de SAP que refleja muyclaramente los Indicadores Clave de Rendimiento del Marketing de Contenidos.@scoopit http://sco.lt/... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Are they The Real Thing? I read yesterday that Coke have a new revamped corporate website, a nice example of responsive design. Another great article by Danyl Bosomworth, Managing Director of First 10 Digital, and co-founder of Smart Insights. We were all in awe of Coca Cola's Content 2020 marketing vision. We may not have understood all of it, but it sounded like the future. But that was before Red Bull's Felix Baumgartner jumped from a balloon and made Coke's efforts look a little, err... dull. Danyl extracts 7 learnings from Coke's content marketing strategy:
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Reference this checklist for a reality check on whether the content you're creating is actually valuable. This is a useful checklist from Corey Eridon to make sure your content is on the mark...
The key word seems to be 'align'. But how little content marketing seems to be 'aligned' to audience needs and contexts. How do we tell if an article is properly aligned? It is one thing to write something great for our carefully crafted personas - and that is a good start - but how do we know that the spike in site visits is actually from our target audience, and not from a bunch of tire kickers? Two answers: good web analytics and meaningful customer feedback. There is no silver bullet, but we have to close the loop and get some actionable insight or we may never know if our content is aligned or not. 
Avitage's curator insight,
January 21, 2:11 PM
Important checklist for all content not just blogs. If there is no list of persona's needs and questions, how can you know a content piece addresses them, or at the appropriate buying stage. #s 6 and 7, examples and benchmarking data are reasons to maintain a robust Content Source http://www.avitage.com/index.php/four-lessons-you-should-learn-from-publishers/
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
This post gives suggestions for better online writing, including discussion on writing with an active voice and succinctly. Via Pedro Da Silva, paulo oliveira Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
"Mike and Leah sit down with Karen McGrane on the eve of her book’s publication." "We discuss why Content Strategy For Mobile is awesome, why you should buy it, how you’ll be a better person for having read it, and why restaurant websites suck." Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
"While content may be king, simply publishing information is no longer enough." Karen Webber makes a good point. The sheer volumes of content being produced now, often in the name of content marketing, means that quality is suffering. "In their rush to get content published, many companies miss this trick, according to one industry commentator. "Last Exit creative director Lisa Kay told the Financial Times that in many companies there is a get it done and get it out the door mentality, with not a great deal of attention to detail." "'The stuff I see that people often create in PowerPoint presentations posted online makes me want to cry,' Ms Kay added." "Matt Cutts hinted that the varying levels of quality mean [Google] might view infographics as a content type less favourably in future." There is little point in producing poor quality content for our target audience. Volume is no substitute for value. In fact it might even have a negative effect - your brand could quickly be associated with unhelpful, dull and down-right anoying information. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
This brought a smile to my face, so I had to Sccop it. Ok, maybe it's oversimplified, but then it makes a clear point - content strategy doesn't have to be complicated. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
9 ways a content marketing support team can provide powerful leverage to your business online ... Eric Enge puts together a very good plan for creating an effective content marketing team. "To sum it up … A serious content marketing effort takes a lot of … well, effort. "You are not going to build a large, engaged audience without bring a lot of expertise and personality to the table. You need both. "This is why your SME is a critical part of the picture." Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
"What is 'great content' exactly?" "The question is not as simple as it sounds. "Defining great content depends on your point of view. What does it consist of, how is it used, and how to measure its value, are just some of the perspectives to be considered..." Rick DeJarnette, in-house SEO at MSN.com, gives a good account of what makes great content from an SEO's point of view. Easily readable by humans, easily readable by robots, well-structured, well-tagged pages, plenty of links to it... But the mechanics don't make great content. They just make it easier to find. It needs to be interesting, compelling, useful, of the moment. All the SEO's in the world won't make a dreary article into a great one. So what is the secret of great content? Now if I told you that, it wouldn't be a secret. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Check out NetBase.com's “real-time mood meter,” with dials that deliver up-to-the-minute voter sentiment on the upcoming election.. It's an example of a content strategy that brings new meaning to metrics. Via Fabrizio Faraco Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
